Instagram Shut Down Again – Can Blogging Make A Comeback?

When talking about using social media for podcasters (but this applies to creators in general), Twila Dang, Founder & CEO of Matriarch Digital Media, describes sites like Instagram as “rented space”. James Nord, the founder of Fohr, shares the same sentiment. It’s important for creators to realize this and not put all their work on social media platforms.

Why?

All of your content can disappear or be unavailable to your audience due to an Instagram shut down. For creators, your audience is your lifeline. You can’t afford to lose access to them.

What’s The Alternative?

Blogging (or a newsletter). No, seriously. Blogging has been pronounced dead for years now, but the way things are looking it would be smart for influencers to have a blog (or newsletter). Even if its just a side thing. This way you own your platform and analytics.

These days, I am seeing more and more people create newsletters. I think its a great alternative to blogging.

At the end of the day, you want to own your platform and your content. Social media sites can have a hidden clause that basically allows them to use the content you publish anyway they like. For example, when Vero was experiencing it’s 15 minutes of relevancy, people noticed something icky in their terms. It said,

You hereby grant, and you represent and warrant that you have all rights necessary to grant, to Vero a limited, royalty-free, sublicensable, transferable, perpetual, irrevocable, non-exclusive, worldwide license to use, reproduce, modify, publish, list information regarding, translate, distribute, syndicate, publicly perform, publicly display, make derivative works of, or otherwise use your User Content, including (without limitation) your name, voice, and/or likeness as it is contained within your User Content, in whole or in part, and in any form, media or technology, whether now known or hereafter developed.
Source

That is some super shadier terms there! Its no wonder no one is talking about it anymore.

All I’m saying is if Instagram is shut down due to technical difficulties, that can hinder your livelihood. Do something about it before its too late.